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Dreamweavers Sleeping Tea

A project hosted by London College of Communication in collaboration with Handsome Frank. I created a visual brand identity for Dreamweavers, a fantasy sleeping tea that promotes better quality dreams. The eight hero illustrations were drawn in Procreate, then mocked-up on Photoshop.

Spot illustration featuring ingredients and packaging (above). Illustration for tea tin packaging (below). The design is seamless, allowing multiples of the product to be rotated and placed next to each other to form the full illustration.

Design concept for a shelf talker that promotes the scent of the tea leaves. A ball containing a scent sample can be handled by potential buyers to promote a more memorable consumer experience while considering the product.

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